Kultur Schweiz

Cultural heritage year 2018

National campaign with user generated content

Kulturerbe Responsive Design

Customer

Carriers cultural heritage year 2018

Go Live

August 2017

(Das Projekt ist nicht mehr online. Vorgängig kulturerbe2018.ch)


The European Heritage Year took place in 2018. The aim of the campaign was to make Europe's cultural heritage visible and to involve its citizens in it.

In cooperation with the Federal Office of Culture - under the patronage of Federal Councillor Alain Berset - the Cultural Heritage Association conceived an online platform on which all activities and projects of the 35 member organisations for the cultural heritage year 2018 were united.

Christoph Musy Portrait

Mit Primer konnten wir innerhalb kürzester Zeit eine umfangreiche Kampagnenseite erstellen und mit verschiedenen Inhalten anreichern. Die Flexibilität beim Erstellen von Inhalt ist einer der Faktoren, weshalb wir uns für Primer entschieden haben. 

Christoph Musy, Leiter Geschäftsstelle

Campaign information

On the one hand, the online platform is the source of information for the campaign.

  • Goals and background information are presented
  • Members, partners and actors are visible
  • Various personalities will be presented with their statement on the cultural heritage year.

#Kulturerbe2018 Agenda

On the other hand, all campaign events are collected on kulturerbe2018.ch. All participants can create and manage their own events so that interested persons can easily access the desired information about an event.

As the official platform for the cultural heritage year 2018, the site is of course available in all four national languages.

The website kulturerbe2018.ch formed a core component of the campaign's work, which the supporting association and its members managed autonomously. They continuously adapated the structure and form of the content to the needs and progress of the project. Information about the project had already been provided in August 2017. The calendar of events then moved into focus and grew continuously to ultimately over 1500 events. Increasingly, landing pages for higher-level projects, regions and organisations were developed with further information as access points. During the events, people and their experiences increasingly became the focus of the campaign. The result was an extensive collection of testimonials and stories that underscored the campaign's great success.

kulturerbe2018.ch was created with Primer and therefore includes all features of the Primer basic package.

The website is largely based on Primer's standard design, which is parametrized by colour scheme and logo. In order to additionally create an individual visual identity, certain elements such as the Hero element were cost-effectively adapted. The Hero element is used throughout on overview pages as the top content element.

Multilingual option

  • Kulturerbe2018.ch is available in all four national languages - German, French, Italian & Romansh.

  • All content on the website can be translated into all four languages by the webmaster.

Community option

  • Users can take an active part in the campaign and, after registering once, use their profile dashboard to submit events related to the cultural heritage year 2018. In February 2018, more than 300 events had already been registered.

  • Before publication, the content is checked by those responsible online. If necessary, individual users can also be marked so that they can publish events without having to check them. In February 2018, there were already more than 30 such users, e.g. for secretariats of member organisations.

The carrier association published a project review.

The website kulturerbe2018.ch formed a core component of the campaign's work, which the supporting association and its members managed autonomously. They continuously adapated the structure and form of the content to the needs and progress of the project. Information about the project had already been provided in August 2017. The calendar of events then moved into focus and grew continuously to ultimately over 1500 events. Increasingly, landing pages for higher-level projects, regions and organisations were developed with further information as access points. During the events, people and their experiences increasingly became the focus of the campaign. The result was an extensive collection of testimonials and stories that underscored the campaign's great success.

kulturerbe2018.ch was created with Primer and therefore includes all features of the Primer basic package.

The website is largely based on Primer's standard design, which is parametrized by colour scheme and logo. In order to additionally create an individual visual identity, certain elements such as the Hero element were cost-effectively adapted. The Hero element is used throughout on overview pages as the top content element.

Multilingual option

  • Kulturerbe2018.ch is available in all four national languages - German, French, Italian & Romansh.

  • All content on the website can be translated into all four languages by the webmaster.

Community option

  • Users can take an active part in the campaign and, after registering once, use their profile dashboard to submit events related to the cultural heritage year 2018. In February 2018, more than 300 events had already been registered.

  • Before publication, the content is checked by those responsible online. If necessary, individual users can also be marked so that they can publish events without having to check them. In February 2018, there were already more than 30 such users, e.g. for secretariats of member organisations.

The carrier association published a project review.

Der Trägerverein publizierte einen Projektrückblick (nicht mehr online).

Das Projekt #Kulturerbe2018 wurde bei den Splash Awards 2019 mit dem 1. Platz in der Kategorie Government prämiert.


The website kulturerbe2018.ch was the first customer project to be realized with Primer. The architecture of the distribution and the associated tools were put to the test and perfected. Individual optional primer features, such as the community feature, were created or further developed within the framework of this project.

Tools are now available so that new features of the distribution with standard design can be rolled out easily to all instances without colliding with the design individualization. CI tools such as Wraith for visual regression testing for quality assurance have also been introduced.

Compatibility with older browsers needed to be optimized, as member organizations often do not have the ability to use the latest browsers.


Shortly after the GoLive of the second language in January 2018, the system reported 404 errors on translated pages that were available shortly before. The problem was reported in Drupal Core as early as 2016 and, with 125 followers and 230 comments, generally compromised multilingual Drupal 8 installations and often went unnoticed.

For a systematic analysis, the affected pages were first monitored and extended by targeted logging. A manual cache clear could solve the problem in each case. In countless debugging attempts, various theses were pursued and rejected until the cause was finally found and eliminated in route caching. The bugfix affected all multilingual pages with domain negotiation and was integrated in the next Drupal 8 version.

The Paragraphs UI (Experimental Widget) was further developed during the development of Cultural Heritage Primer to provide editors with better usability when editing complex nested landing pages. Paragraphs Release 8.x-1.2 followed in September 2018.


Primer provides a variety of standard functionalities. For #Kulturerbe2018 the registration processes as well as the event feature could be set up and only a few individualizations were necessary.


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